We have supplied Simone and Matt with organic beef cattle for many years and appreciate their advice and reliable forward planning which is allowing us to grow our enterprise

Simone and Shane Tully

Simone and Shane Tully have both been born and bred into agricultural families.  The Tully’s are well known Australian outback pioneers who settled sheep and cattle stations throughout Western Queensland from the 1840’s. The story of the Tully’s, Durack’s and Costello’s has been well documented in ‘Kings in Grass Castles’ by Mary Durack. Simone’s family has been farming wheat since the early 1900’s. Her upbringing was mostly on cattle properties located on Queensland’s Western Downs.  

In the early 1990’s Shane and Simone took on Bingara Station, a 240,000 acre sheep and cattle station in far Western Queensland.  It was from there that Simone began developing her interest in organic production systems and marketing.  She has been pioneering the growth in global exports and building supply chain relationships for the Australian organic industry ever since.  

Simone and Shane now own and operate an 8,000 acre certified organic property on the Queensland/New South Wales border region.  Being located just 340kms west of Brisbane allows Simone to catch up with children in boarding school while conducting business for Australian Organic  Meats. Being passionate about providing great organic products and delivering within a professional, reliable supply chain has been critical to the rapid growth of the business.

Simone has continued her education and leadership roles in the organic industry.  In recognition of her achievements in growing the organic export industry, Simone was awarded an industry scholarship by the Australian Prime Minister, John Howard in 2000.  She participated in the Rabobank Executive Primary Producer Program in 2001 after being sponsored by the University of Queensland.  She has since completed a Graduate Certificate of Management from Deakin University under the MBA program.

Currently Simone holds a directorship with the Organic Federation of Australia, Australia’s peak organic industry council, and was also a member of the National Food Plan Advisory Group, chaired by Federal Senator Joe Ludwig.  

Matt and Julie O'Leary

The O’Leary’s first settled in the Elong district in 1902. Matt’s great grandfather, Daniel, started the traditions of mixed farming using conventional farming methods, which continued through the generations. It was in 1987 when Matt, a fourth generation farmer, and his father, Denis, visited an organic farm, they were enlightened with what they saw and heard and decided to change their way of farming by implementing organic farming practices.  

They received A Grade Organic Certification in 1989 and are referred to as pioneers in the organic industry. Time has proven that it was a very sound and significant decision. Eliminating chemicals and artificial fertilisers has significantly improved the general health of the animals, the soil and family members. The O’Leary’s envisaged that this was the way of the future and their drive and passion for using sustainable farming practices shows their commitment to producing cleaner and greener food and taking care of the environment. 

The wholesaling operation started taking shape and in 1990, as demand was growing for the O’Leary produce, Australian Organic Meats (AOM) emerged. AOM were the very first in the world to achieve JAS certification for organic livestock. This stands for Japanese Agricultural Standard. AOM were the first to comply with the standards set out by the Ministry of Agriculture, Forestry and Fisheries of Japan for the production of organic beef. 

There was a huge opportunity for supplying top quality organically produced meat.  Matt & Julie, together with Matt’s parents, Denis & Margaret, continued to expand their enterprise and commenced first exports in 2001. Since then the organic industry is maturing and demand is growing across all sectors in domestic and export markets.

AOM Group Established July 2011

July 2011 – AOM Group established. - The O’Leary and Tully families have joined forces and as a result, this new partnership brings an even stronger competitive edge to the organic meat industry. Both families have a sound knowledge of organic farming principles, marketing and an awareness of what is needed to produce a truly genuine organic article. By combining their years of experience in the organic industry and their like-mindedness and similarities in their vision for a healthier future for all, the families are firm believers that their products are destined to be tasted all over the world.

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