Organic supply concern for growing US burger chain

Julie O'Leary Wednesday, November 30, 2011
The premium burger segment is one of the strong growth areas in the North American food service industry, and one of the emerging successful players in the market segment is Elevation Burger.

The company uses Certified Organic ground beef patties, exclusively, as one of its key points of difference.

Elevation Burger director Hans Hess told Beef Central that the company sat in what was known in the US as the ‘better burger’ segment, which was a step above the conventional fast-food options like Burger King, Wendy’s or McDonalds.
Up until relatively recently, burgers were typically a fairly low-quality product, but that had started to change with the arrival of chains like Fuddruckers’s that started offering ‘something better, and different.’ That trend had continued to gain momentum.    

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